Aspects of destination marketing and management are in the center of the focus of this track. It fosters knowledge transfer from theory to specific tourism case studies. Participants will be encouraged to challenge theoretical concepts in light of a specific problem statement. What is more, the understanding of traveler behavior will be taken into account when developing new concepts.

Objectives:

• Understanding traveler behavior and challenging theoretical concepts
• Sustainability and tourism
• Pre-trip and on trip information demand
• Exploring communication in tourism
• Learning in an interdisciplinary and international team
• Applying learned knowledge to a destination or tourism sector
• Developing ideas and concepts for industry
• Supervision and interaction with international mentors